(PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]


  • Hardcover
  • 208
  • The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
  • Clotaire Rapaille
  • English
  • 02 March 2020
  • 9780767920568

Clotaire Rapaille Å 0 Read

The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Free download  PDF, DOC, TXT or eBook Clotaire Rapaille Å 0 Read Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille Why are people around the world so very different What makes us live buy even love as we do The answers are in the codesIn The Culture Code internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniues he has used to improve profitability and practices for dozens of Fortune 100 companies His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world Rapaille’s breakthrough notion is that we acuire a silent system of Codes as we grow up within our culture These Codes the Culture Code are what make us American or German or French and they invisibly shape how we behave in our persona. This is by far one of the most fascinating books I ve read in uite a while started out strong made me go WOW while I was reading the introduction Actually I ve already read it last year but I didn t finish it So I decided that I would start reading it all over again this year and yeah I did FEELING ACCOMPLISHED D Anyway First off the most parts was about American culture so I don t know I found it weird and funny in some points I mean some of his codes doesn t make sense to me and the rest tbh perfectly does he says every word has a code like love or coffee and then he gives you the code word and you can take it or leave it He sites great examples from other cultures and comparisons after reading it I still feel he made many good points on how humans deal with things This book was full of information of how people think and why they do things specifically buy things that they buy clotaire is a semotician so everything is broken down through language And this was realy interesting I found it fast read and full of interesting information about culture codes that have been discovered by Rapaille over time It s a book about marketing branding but it is also a book that is about better understanding human behaviorHe got my attention in chapter 3 when he mentioned the code for beauty and fat He said the code for beauty in America is man s salvation from Rapaille s research American women always tie beauty to men but In Arab nations society sees a woman s appearance as a reflection of her man s success like walking billboards for men Women should be obese to show that their men feed them And In Norway beauty is reflection of connection with nature no makeuphair slim and athleticWhile many of Rapaille s insights seem spot on a few seem to be a bit of a stretch Rapaille suggests being overweight isn t a problem but a solution He says the American code for fat is checking out This means people get fat so they can withdraw from society That seems a bit like asking for the cultural code for gravity It doesn t necessarily have a cultural explanation It really seems an issue of food tasting good and calories in and calories out at the waistRapaille argues each product makes a uniue imprint on members of any given culture This imprint can be described in only a few words For example Rapaille says the American code for cars is Identity while the German code for cars is Engineering here s what he say The American code for Jeep is Horse a go anywhere vehicle Based on this Rapaille suggested replacing suare headlights with round ones because horses have round eyes Luxury interiors weren t part of the code The Jeep was then successfully marketed as a horse in America But in France and Germany Jeeps were seen differently People there associate them with the WWII liberation of Europe Chrysler marketed Jeeps in Europe as symbols of freedom TheCultureCode is a book that represents an important contribution to understanding how cultures work their ways on people The book should be seen an attempt to answer the uestions raised by Ruth Benedict s uotation that begins the book She asked what is was that makes Japan a nation of Japanese the United States a nation of Americans France a nation of Frenchmen and Russia a nation of Russians Rapaille s answer is that it is the codes that shape each of the cultures and the individuals who grow up in each culture and he offers some intriguing and suggestive insights into how people arrive at their national cultural identities Actually my fingers get crampy and tired from typing all day laugh I would like to transfer every single word of this book but unfortunately I can t sad I know this review doesn t make a lot of sense until you ve read the book SO I m just gonna say DO IT 50booksyoumustreadbeforedie

Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille

The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Free download  PDF, DOC, TXT or eBook Clotaire Rapaille Å 0 Read Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille L lives even when we are completely unaware of our motives What’s we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do Rapaille has used the Culture Code to help Chrysler build the PT Cruiser the most successful American car launch in recent memory He has used it to help Procter Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising He has used it to help companies as diverse as GE ATT Boeing Honda Kellogg and L’Oréal improve their bottom line at home and overseas And now in The Culture Code he uses it to reveal why Americans act distinctly like Ameri. The author defines The Culture Code as the unconscious meaning we apply to any given thing a car a type of food a relationship even a country via the culture in which we are raised The author tries to decode the codes of different cultures in order to help companies to market their product aligning their markitng strategy with their codes He hold what he calls discovery sessions where he uestion number of people in any particular culture and from their answer he extracts the culture code It is an OK book and the reader may find it useful

Read The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Free download  PDF, DOC, TXT or eBook Clotaire Rapaille Å 0 Read Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille Cans and what makes us different from the world around us In The Culture Code Dr Rapaille decodes two dozen of our most fundamental archetypes ranging from sex to money to health to America itself to give us “a new set of glasses” with which to view our actions and motivations Why are we so often disillusioned by love Why is fat a solution rather than a problem Why do we reject the notion of perfection Why is fast food in our lives to stay The answers are in the Codes Understanding the Codes gives us unprecedented freedom over our lives It lets us do business in dramatically new ways And it finally explains why people around the world really are different and reveals the hidden clues to understanding us all. This book is brilliantly evil The author in real life found ways to sell chocolate to the kids in Japan when kids didn t even like chocolate He seeks to reveal the code of what different culture really think about when they are presented with an idea He covers presidents sex cars etc The logic isn t compelling but the results are stunning


10 thoughts on “(PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]

  1. says: (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]

    (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] Read The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do Largely absurd and often borderline evil this is the tale of one incredibly smart man stealing our memories in order to sell us things we don't need In one passage Rapaille declares that since the moon reflects the light of the sun and the French word for moon is feminine while the word for sun is masculine the French consider men to be shining and brilliant and women a mere reflection of that Nevermind that the French

  2. says: (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille Clotaire Rapaille Å 0 Read

    (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] Clotaire Rapaille Å 0 Read Read The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do This is by far one of the most fascinating books I've read in uite a while started out strong made me go WOW while I was reading the i

  3. says: (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]

    (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] This is one of the fascinating books I've read in uite a while The author claims that subconscious links created socially and nationally dictate the meanings of various things For example French people form an early Association with alcohol which links drinking with a social family atmosphere because French children are often given a small amount of wine to drink by their parents at an early age Americans on the other hand are not

  4. says: Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille Clotaire Rapaille Å 0 Read (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]

    Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille Clotaire Rapaille Å 0 Read (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] The author defines The Culture Code as the unconscious meaning we apply to any given thing—a car a type of food a relationship even

  5. says: (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] Clotaire Rapaille Å 0 Read Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille

    (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] Read The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do I have recently read a couple of books that attempt to explain macro phenomenon by looking through the lens of the culture of its people Boomerang by Michael Lewis explains the financial crisis that is unfolding in many European countries and ties it to the cultural traits of their inhabitants Rapaille on the other hand has written an entire book on interpreting the code for American culture and he brings thi

  6. says: Read The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] Clotaire Rapaille Å 0 Read

    (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] This intriguing book by Clotaire Rapaille posits an interesting premise; that very often we prefer or purchase things for reasons not apparent to our rational minds OK actually we all kind of know that but his analysis and findings are revealing His background as a psychoanalyst in Paris working with autistic children turned out to be a goldmine when he developed a clientele of Fortune 500 companies His skills were ide

  7. says: Read The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]

    (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] Clotaire Rapaille Å 0 Read Read The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do The Culture Code started out as a very promising read with a very interesting concept However it did not build on the good start It purports to enlighten why people around the world live and buy as they do Sadly

  8. says: Clotaire Rapaille Å 0 Read (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]

    Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] Lost my review So annoying Back later

  9. says: (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]

    Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] This book is brilliantly evil The author in real life found ways to sell chocolate to the kids in Japan when kids didn't e

  10. says: (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do]

    Read Ì PDF, DOC, TXT or eBook Å Clotaire Rapaille Clotaire Rapaille Å 0 Read (PDF/EPUB) [The Culture Code An Ingenious Way to Understand Why People Around the World Live and Buy as They Do] There are two key concepts code and alibi I'm not sure if these are all new or just different names to similar concepts say relevancy? truth? reason to believe? insert advertising terminologies here But it would be much interesting if there are information on how he conducted his focus groups We probably understand the destination but getting there is an entirely different subject matterAlso that analysis on the code of

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