PDF or EBOOK (Advanced Customer Analytics)
- Advanced Customer Analytics
- Mike Grigsby
- 06 August 2020
Mike Grigsby Ä 7 Free download
Advanced Customer Analytics Download ´ eBook, PDF or Kindle ePUB Providing a clear guide to the specific analytical challenges faced by the retail sector Advanced Customer Analytics covers the nature and scale of data obtained in transactions relative proximity to the consumer and the need to monitor customer behavior across multiple channels The book advocates a category management approach taking into account the need to understand the consumer.Download Ë eBook, PDF or Kindle ePUB Ä Mike Grigsby
Advanced Customer Analytics Download ´ eBook, PDF or Kindle ePUB Mindset through elasticity modeling and discount strategies as well as targeted marketing and loyalty design It also covers regression and factor analysis using ordinary regression to estimate demand and value marcomm using poisson regression to explain number of transactions or number of purchases using survival analysis to determine when customers will buy general segmentation .
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Advanced Customer Analytics Download ´ eBook, PDF or Kindle ePUB Algorithms using survival and tobit analysis to determine customer lifetime value using structural euation modeling to determine customer loyalty using perceptual mapping to find out how customers view brands Author Mike Grigsby addresses the complexities of customer analytics and offers conceptual support to steer retail marketers towards making the right choices for data analysis.